With 15 years of international experience in Marketing, Digital & Business Advisory work, Alice Di Diego's knowledge of the Chinese market is born from a natural passion for Chinese language and culture. Alice has been studying, traveling and working with China since 2003.

She worked as a Marketing Manager for Dezan Shira & Associates, a pan-Asia multi-disciplinary professional services firm, based in Shenzhen and also covering activities in Southeast Asia. Back in Europe, she promoted the acquisition of EGGsist ltd, China Digital consulting firm, founded in Beijing in 2007. Alice is currently managing operations for EGGsist in the UK, and she is a Board Member of several Italian SMEs, private and listed companies.