Farzana Baduel is the CEO of Curzon PR. She co-founded it in 2009, having previously run an accountancy firm and serving as Vice-Chair of Business Relations for the UK Conservative Party. She is a PR expert working across government, corporate, consumer and cultural issues. She has particular expertise in strategic communications, and champions the power of PR as a dynamic force for building bridges and unifying the world’s voices into a global narrative. She is a media commentator on PR, diversity and female leadership and has written for or contributed to BBC Newsnight, Al Jazeera, The Guardian, the Financial Times, Forbes and PR Week. Farzana lectures around the world, with previous engagements for KPMG, The Guardian Media Summit, the House of Commons, University of Oxford and many others.

An experienced mentor and tutor, she is Resident Public Relations expert and has also delivered talks for Saïd Business School, King’s College London and the Chartered Institute of Public Relations(CIPR). She holds a fellowship at the Chartered Institute of Marketing (CIM) and is a chartered PR professional with CIPR. With a strong interest in charitable work and increasing diversity and equality, she is a trustee of the British Asian Trust, a charity that tackles poverty and injustice in South Asia, and an ambassador for the National Black Women’s Network. Her many awards include Businesswoman of the Year at the Muslim Awards, Entrepreneur of the Year at the Asian Women of Achievement Awards, a PR PRO Globe award and the Media Professional of the Year at the AMA Awards.