Emanuela Wu is the Head of Global Business Development of Impossible Brands in Milan. Impossible Brands is a digital fashion accelerator with the goal of incubating and accelerating fashion brands Made in Italy. In the past, Emanuela was the Global Business Development Manager in AliExpress Social Commerce Program at their HQ in Hangzhou, China. She initially participated in the Alibaba Global Talent Development program, the leadership academy founded by Jack Ma with the aim of training the next global leaders of Alibaba.

Prior to Alibaba, Emanuela worked as a consultant for over 3 years eventually becoming a Senior Digital Innovation Consultant at EY, helping to consolidate its expertise in E-commerce, with a focus on Retail, Fashion and Entertainment. Prior to consulting, Emanuela worked in Business Development for a startup in Amsterdam, and then for Google AdWords in Milan.