Aasiyah Abdulsalam graduated from the London School of Economics in 2017 and started building her beauty brand, The Renatural. Mentioned in Vogue, The Renatural’s signature product, The Wig Fix, uses an innovative silicon band to anchor wigs. Sales are projected to reach $1.2 million in 2022, and inventory is projected to hit 300 JCPenney stores across the U.S. by September. More recently she has been announced on the list for Forbes 30 under 30 Europe for 2022 in retail & e-commerce.