Business and Bubble Tea interview Liu Shuo, the founder of MitUP Biotech, a start-up company dedicated to inventing and improving fermentation technology to brew natural juice-based, gluten-free, low calories, and low-no alcoholic sparkling drinks and beverages. It owns new brands 走岂清酿®, 走起®, MitUP®,and etc. William Bowen and Roberta Lazzeri ask:   

What is the make or break answer to FMCG in China? 

How can brands be ready for China? 

What trend differences are we seeing in the FMCG space in China?